Branding

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Ethnosh

I worked with a super talented team to come to this name, look, and feel. “Ethno” is Greek for culture. “Nosh” being Yiddish for snack. I’ve worked with photographers to hone our imagery from journalistic, to curated, composed photography that elevates the food and the families behind it all.

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Fourth Elm Construction

John and Justin were ready to launch their new construction company and they needed a name that embodied their roots, and their potential for growth. We landed on Fourth Elm, a convergence of two famous thoroughfares in their footprint.

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LET ‘EM KNOW

I worked with a team to launch Show of Hands, a voter registration and civic engagement platform for young people. We needed a tagline and a CTA that utilized the voice of young people to activate a movement. I landed on “Let ‘em know.”

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Copperline Builders

Brothers Will and Stewart needed a name for their residential construction company, and they wanted it to connect to their family, their tradition. They told me stories of James Taylor and the impact of his songs on their family. I led them through some options from Taylor’s lexicon, but one reached out and grabbed them by the collar. It was Copperline.