Performance Advertising

When companies need to grow, and grow quickly, I develop creative that is backed by performance data—and a fair share of nuance. Since 2021 I’ve been working in the wild world of performance advertising, assisting some of the most exciting startups in the world.

Grailed

The world’s largest marketplace for buying and selling fashion, Grailed was looking for a way to visualize the inherent possibility of millions of items of clothing and accessories. And they wanted a vibe. We put together some outfits with their team and sent it to Space.

León & George

In the US, plants delivered to your door is a growing industry. But León & George has the best selection of large plants and hard to find plants that can be delivered. For this ad we needed to capitalize on the trending black olive tree. It retails for over $1k, so we needed to elevate the look and feel. The ad performed so well, the tree quickly sold out. We’ve since used this sunlight execution on other ads to great effect.

Toybox

It was a challenge, working with kids in the studio, shooting video for this 3D printer for kids. As we were watching the footage back, we noticed a thing that was happening off camera. We got the idea to create a video around it. The best scripting in the world can’t account for the magic that happens once you just get out of the way. After this, we changed our approach to video production, opting for more organic material.

Atoms

This sneaker startup needed ads that set them apart from their industry competitors. When we met, they were already stepping into an Apple aesthetic. So we decided to lean into it, developing this music-led ad that ended up a clear top performer. I had just heard a story about the jazz drummer behind the Birdman soundtrack. So this percussive instrumental had to be the track.

Veho

Veho is a last mile package delivery startup. Kind of like Uber, but package delivery instead of passengers. They needed ads that attracted the gig worker audience. We had tested some really wild foot footage on some other accounts, and it just works. So we used this notes app execution, stepping into to the crazy world of feet content.